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Westerfield University of Virginia
Flexible, Career-Focused Degrees
Product & Brand Management at Westerfield University of Virginia
Master of Science (MS)

Online Master's in Product & Brand Management

Master of Science (MS) at WUV

Credit Hours60
Total Courses10
Term Length1 Year Self-Paced
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Program OverviewWhy earn your Master's in Product & Brand Management at WUV?

The Master of Science in Product & Brand Management at Westerfield University of Virginia is designed for working professionals who want to advance their expertise and career in Product & Brand Management. Complete 10 graduate-level courses in as little as one year through WUV's flexible self-paced online format.

Skills you'll learn:

  • Advanced business management and ethics
  • Graduate-level specialization in Product & Brand Management
  • Strategic leadership and innovation
  • Advanced analytics and decision-making
  • Research methods and technical leadership
  • Contemporary business practices
Product & Brand Management MS at WUV

Courses & CurriculumMaster's in Product & Brand Management curriculum

10 courses: 5 advanced core business courses and 5 Product & Brand Management-Specialized Courses.

Core Business Courses

5 advanced core business courses.

BA-019Sales and Sales Management
BA-254Advanced International Advertising
BA-787Advertising Management
BA-826Internet Advertising
BA-853Marketing Management

Specialized Courses

5 advanced Product & Brand Management-specific courses.

PBM-067New Products Development Management
PBM-173Marketing Channels and Distribution Management
PBM-424Advanced Marketing Communications
PBM-479Strategic Brand Management
ADV-796Advanced Marketing Research

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Our no-commitment application can help you decide if WUV is the right university. No application fee, no test scores, and no essay required.

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AdmissionApplying to WUV is fast and free

No application fee. A bachelor's degree or equivalent is required.

Career OutlookWhat can you do with a Master's in Product & Brand Management?

A Master's in Product & Brand Management from WUV positions you for senior business and leadership roles:

  • Senior Product & Brand Management Manager — Lead advanced business projects and management teams.
  • Director of Operations — Oversee business departments and drive strategic initiatives.
  • Business Strategist — Conduct advanced research and develop business solutions.
  • Program Manager — Manage large-scale business programs across multiple teams.