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Westerfield University of Virginia
Flexible, Career-Focused Degrees
Product & Brand Management at Westerfield University of Virginia
Bachelor of Science (BS)

Online Product & Brand Management Degree

Bachelor of Science (BS) at WUV

Credit Hours144
Total Courses24
Term Length4 Year Self-Paced
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Program OverviewWhy earn your Product & Brand Management degree at WUV?

The Bachelor of Science in Product & Brand Management at Westerfield University of Virginia delivers a rigorous four-year business education combining broad general studies, core business principles, and deep specialization in Product & Brand Management. Study at your own pace online while building the credentials employers demand.

Skills you'll learn:

  • Comprehensive business theory and application
  • Advanced specialization in Product & Brand Management
  • Business strategy and project management
  • Quantitative analysis and decision-making
  • Leadership and organizational management
  • Professional and ethical business practice
Product & Brand Management BS at WUV

Courses & CurriculumProduct & Brand Management curriculum

24 courses: 10 general education, 8 core business, and 6 Product & Brand Management-specialist courses.

General Education Courses

10 foundational general education courses.

B-057Introduction to the Humanities
AAS-085Social and Cultural Geography
B-158English Composition
B-200College Algebra
B-336World Religions
AAS-370Ethics
B-460Art Appreciation
AAS-584Pre-Calculus
B-825Human Biology
AAS-902World History

Core Business Courses

8 core business courses.

BA-031Introduction to Business
BA-064Marketing Essentials
BA-226Business Communication
BA-375Fundamentals of Accounting
BA-608Introduction to Finance
BA-686Management & Administration
BA-707E-Business
BA-785Human Resources

Specialist Courses

6 Product & Brand Management-specific courses.

PBM-188Marketing Channels
PBM-332Current Issues in Brand Management
PBM-389Marketing of High Technology Products
PBM-754Fundamentals of Production Planning
PBM-839Introduction to New Product Development
PBM-870Introduction to Product and Brand Management

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Our no-commitment application can help you decide if WUV is the right university. No application fee, no test scores, and no essay required.

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AdmissionApplying to WUV is fast and free

No application fee. A high school diploma, GED, or equivalent is required.

Career OutlookWhat can you do with a Product & Brand Management degree?

A Bachelor's in Product & Brand Management from WUV prepares you for a wide range of professional business roles:

  • Product & Brand Management Specialist — Design, develop, and oversee business solutions in your field.
  • Project Manager — Lead multi-disciplinary projects from concept to completion.
  • Business Analyst — Architect and optimize complex business systems.
  • Management Consultant — Advance into management of teams and programs.